I was asked to design a poster/flyer for the Birmingham School of Medicine's Tropical Disease Trivia night, which required a bit of brainstorming. I wanted something catchy, young, and whimsical that was at the same time appropriate and sophisticated design wise. All this considered I wanted to make sure that it related to Tropical Disease as well - without using cheesy imagery such as a mosquito or tropical/medicinal elements. Gin and tonic (with lime, naturally) happens to be my favorite cocktail and I know that the origin of the drink was when brits in India were encouraged to drink tonic water (which contains quinine) to fight off Malaria. Drawing on this knowledge I created the 'marketing idea' behind the poster. Although this fact about quinine (which fights malaria) in tonic water might be too obscure for a general audience it fit right into the audience this poster was intended for - medical students. The event was such a success that the national chapter of UAEM has decided to mention it in their next newsletter!
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